In today’s fast-paced digital economy, small businesses are the backbone of economic growth and financial inclusion. Yet, many entrepreneurs in Africa struggle with financial management, cash flow tracking, and access to essential financial services. That’s where Built Financial Technologies comes in—an innovative fintech company dedicated to democratizing prosperity by equipping small businesses with the digital tools they need to start, run, and scale their ventures.
Taking over the mobile app project at Built was both an exciting challenge and a deeply rewarding experience. The original app, while functional, lacked the efficiency, scalability, and user experience needed to support thousands of small business owners effectively. Our goal was clear: not just improve the existing app but rebuild it from the ground up, creating a seamless, intuitive, and powerful financial management platform.
Rebuilding from the Ground Up: A New Vision for the Built App
To truly empower small businesses, Built needed an app that could do more than just record financial data. They envisioned a platform that would act as a financial hub, simplifying the complexities of business finance while offering tailored financial services to small business owners.
Key features of the revamped Built mobile app included:
- In-App Wallet 💰 – Businesses can now send and receive money securely, facilitating seamless transactions.
- Inventory Management 📦 – An intuitive system for tracking products, sales, and stock levels in real time.
- Chart of Accounts & Accounting Features 📊 – A structured financial system allowing businesses to categorize transactions and maintain organized records.
- Point of Sale (POS) System 🛒 – A built-in POS feature enabling small businesses to manage transactions efficiently.
- Bills & Quotations 📄 – Generate and manage invoices, bills, and quotes directly from the app.
The app was built using modern technologies, ensuring smooth performance and a user-friendly interface.
User-Centric Development: Building with Small Businesses in Mind
A critical aspect of the development process was engaging directly with small business owners to understand their pain points and workflow challenges. We conducted user testing, gathered real-time feedback, and iterated the design based on what truly mattered to users.
With a more intuitive UI/UX, we eliminated friction points, making it easier than ever for non-technical users to manage their business finances effortlessly.
Explosive Growth: From 700 to 50,000+ Installs 🚀
The impact of the rebuilt app was undeniable. Through strategic marketing efforts, word-of-mouth recommendations, and an enhanced user experience, the Built mobile app witnessed exponential growth.
📈 Installations skyrocketed from 700 to over 50,000, proving the immense demand for a comprehensive, digital-first financial solution for African small businesses.
This success story wasn’t just about numbers; it was about real people—small business owners who, for the first time, had access to a powerful financial tool that could help them make informed business decisions, manage cash flow better, and access financial services tailored to their needs.
Final Thoughts: Impacting Lives Through Technology
Being part of the Built Financial Technologies journey has been a transformative experience—not just in terms of app development but in witnessing firsthand how technology can change lives. The success of this app is a testament to the power of user-focused innovation, collaboration, and a clear vision for financial inclusion.
The road ahead is exciting, and this is just the beginning. As more small businesses embrace digital financial management, Built will remain at the forefront of this revolution, paving the way for a brighter, more prosperous future for African entrepreneurs.
